What a Story

About What a Story

In a digital landscape saturated with fleeting content, your message needs more than just volume—it needs a soul. What a Story is a premier video production company that specializes in transforming complex ideas into compelling visual narratives. We are the architects of clarity for SaaS companies and tech-driven businesses, from ambitious startups to established industry leaders. Our mission is to cut through the noise and competition by crafting unforgettable videos that do one thing exceptionally well: get you customers. We believe that the right story, told the right way, is the ultimate superpower for growth. With over 1,200 videos produced and a track record of helping clients raise over $1 billion, we don't just create content; we build strategic assets that drive tangible results like increasing conversion rates by 50% or tripling MRR within months. Our journey with every client is a partnership focused on understanding your product's core magic and translating it into a visual language that resonates, converts, and leaves a lasting impact.

Features of What a Story

End-to-End Video Production Process

Our journey is meticulously crafted into a seamless, three-step system designed for efficiency and excellence. It begins with a deep-dive strategy session where our experts tailor a plan to your goals. Next, you brainstorm the perfect script with a dedicated Creative Director. Finally, we enter the production phase, where you are encouraged to provide unlimited revisions as we bring the vision to life with animation, sound design, and UI integration. This headache-free process ensures clarity and perfection from concept to delivery.

Specialized SaaS Expertise

We possess a profound love and understanding of the SaaS ecosystem. This isn't a generic service; it's a specialization. We speak your language, comprehend your metrics like MRR and conversion rates, and know how to position complex products above the competition. Our portfolio of over 650 SaaS clients is a testament to our ability to humanize software, simplify workflows, and create videos that directly contribute to fundraising and revenue growth.

Unlimited Revisions and Dedicated Support

Your vision is paramount. We eliminate the friction often associated with creative agencies by offering unlimited revisions and continuous support throughout our engagement. This commitment ensures the final video isn't just what we envisioned, but exactly what you dreamed of. Coupled with exclusive video marketing perks and clear communication, we provide a collaborative and stress-free experience where your feedback directly shapes the masterpiece.

Comprehensive Video Suite

What a Story is your single, trusted partner for all video needs. We offer a full spectrum of video solutions to support every stage of your customer journey. From foundational Explainer Videos and high-converting Product Demos to engaging Social Media Ads and authoritative Brand Films, we create every video you will ever need. This holistic approach guarantees message consistency and maximizes impact across all platforms.

Use Cases of What a Story

Launching and Explaining a New SaaS Product

For startups introducing a novel or complex software solution to the market, the challenge is clear communication. We craft explainer and product overview videos that distill intricate functionalities into simple, engaging stories. This accelerates market understanding, reduces friction for potential customers, and positions your product as the intuitive solution, ultimately driving sign-ups and early adoption.

Driving Sales and Increasing Conversion Rates

When your sales funnel needs a powerful boost, our product demo and walkthrough videos become your ultimate sales tool. Designed to pitch your product's value proposition with maximum impact, these videos guide prospects through key features and benefits, addressing objections visually and compelling them to convert, directly contributing to increased MRR and closed deals.

Building Brand Authority and Trust

Beyond direct response, establishing your company as a thought leader is crucial. We produce high-quality corporate films, brand videos, and educational course content that showcase your expertise, values, and vision. This content humanizes your brand, builds lasting emotional connections with your audience, and grows your influence in the industry, fostering loyalty and word-of-mouth referrals.

Creating Scalable Marketing Content for Social Ads

In the fast-paced world of social media, consistent, high-performing content is key to growth. We produce batches of short-form, vertical videos tailored for platforms like Instagram, TikTok, and LinkedIn. These engaging ads are designed to stop the scroll, communicate your core message swiftly, and drive targeted traffic to your website or product page, ensuring consistent monthly growth.

Frequently Asked Questions

How much does it cost to create a video with What a Story?

Our video projects typically range from $2,500 to $25,000. The final cost depends on several factors including the video's complexity, length, style (e.g., animation vs. live-action), and the specific services required. We approach pricing transparently; think of it like customizing a meal where the price adjusts based on your selections. For a precise quote tailored to your project's unique needs, we recommend scheduling a strategy session where we can outline all costs clearly.

What is your video production process like?

We follow a refined, efficient three-step journey to ensure top-quality results. First, we strategize by understanding your product and goals. Second, we collaborate on crafting the perfect script and creative direction. Third, we move into production, where we handle design, animation, and sound while incorporating your feedback through unlimited revisions. This systematic yet flexible process is designed to be user-friendly for you and effective for our creative team.

Do you work with companies outside the SaaS industry?

While our deep expertise and passion lie in serving SaaS companies—and a majority of our 650+ clients are from this sector—our skills are transferable. We have successfully crafted videos for a diverse range of industries, from Fortune 500 corporations to spirited startups. Our core strength is in simplifying complex messages, which is a valuable asset for any technology-driven or innovative business looking to make a bigger impact.

What makes What a Story different from other video agencies?

Our difference lies in our specialized focus, proven results, and client-centric partnership. We are not a generalist agency; we are SaaS video specialists who understand your business metrics. Our results speak for themselves, with case studies showing significant MRR increases and conversion boosts. Furthermore, we offer a seamless process with unlimited revisions, dedicated creative directors, and a commitment to being the only video partner you'll ever need, backed by a 100% client satisfaction rating.