Sentaiment

About Sentaiment

Sentaiment is a groundbreaking AI brand perception platform designed to empower marketing, communications, and PR agencies by providing them with unprecedented visibility into how their brands are portrayed across leading AI models such as ChatGPT, Claude, and Gemini. In a world where 89% of B2B buyers depend on AI to research vendors, Sentaiment offers a crucial service: it reveals the narratives that these models generate about your brand, helping you identify misrepresentation and capitalize on opportunities. With Sentaiment, agencies can proactively shape AI-driven narratives that resonate with their desired market perception. The platform transforms the complexities of AI monitoring into actionable insights, ensuring that brands do not remain invisible in an increasingly AI-centric landscape. By providing clarity and control, Sentaiment equips agencies with the tools they need to align their brand messaging with the evolving digital narrative.

Features of Sentaiment

Perception Audit

Sentaiment conducts a thorough perception audit by querying multiple AI models with over 50 brand scenarios. This rapid analysis completes in just five minutes, providing you with a comprehensive overview of how your brand is perceived across various platforms.

Echo Score

The Echo Score serves as a unified metric that gauges the clarity and consistency of how AI models describe your brand. This score allows you to track perception trends over time, identify gaps, and understand the narratives that drive your brand's visibility.

Suggested Actions

Sentaiment provides model-specific suggested actions tailored to correct misrepresentations and reinforce brand strengths. These recommendations prioritize impact and effort, offering clear guidance on how to improve your brand's narrative in AI searches.

Executive Reports

Sentaiment simplifies reporting with executive summaries that highlight your Echo Score trends, key issues, and planned fixes. These reports can be easily exported to PDF format, making it straightforward to share insights with your team or stakeholders.

Use Cases of Sentaiment

Brand Monitoring

Sentaiment enables brands to continuously monitor how they are represented by various AI models, ensuring that any discrepancies or misalignments are quickly identified and addressed, thereby maintaining a positive brand image.

Crisis Management

In times of crisis, Sentaiment helps agencies quickly analyze AI-driven narratives that may negatively impact their brand. By understanding these narratives, agencies can formulate effective communication strategies to mitigate the crisis.

Competitive Analysis

Agencies can leverage Sentaiment to gain insights into how their competitors are represented by AI models. This comparative analysis helps identify market gaps and opportunities for differentiation.

Narrative Shaping

Sentaiment allows brands to proactively shape their narrative in the digital landscape. By understanding how AI interprets their messaging, agencies can adjust their strategies to ensure alignment with their intended brand story.

Frequently Asked Questions

How does Sentaiment gather data?

Sentaiment gathers data by querying leading AI models such as ChatGPT, Claude, and Gemini with numerous brand scenarios. This process is automated, ensuring comprehensive and rapid data collection.

What is the Echo Score, and why is it important?

The Echo Score is a single metric that represents how consistently and clearly AI models describe your brand. It is crucial because it helps you track your brand's perception over time and identify areas for improvement.

Can Sentaiment help with crisis communication?

Yes, Sentaiment is designed to assist in crisis management by providing insights into how AI models represent your brand during challenging times, allowing you to respond effectively and mitigate negative narratives.

What types of brands benefit most from Sentaiment?

Sentaiment is particularly beneficial for marketing, communications, and PR agencies, as well as any brand that relies on AI for visibility and engagement with audiences. It empowers them to maintain control over their narrative in an AI-driven world.