Pursuit

Imagine navigating a vast, uncharted sea with over 110,000 islands, each with its own secret language and a single, fleeting docking window that opens only once a year. This is the daunting reality of selling to the State, Local, Education, and special District (SLED) market. For too long, success here was a story of who you knew, a fragile narrative that often faded when contacts changed roles or fiscal years turned. Pursuit rewrites this story. It is the Pre-RFP Intelligence Platform built for the unique journey of public sector sales. Pursuit is designed for businesses—from RevOps and Marketing to BDRs and Account Executives—who are tired of guessing and ready to win. Its mission is to transform hidden, complex buying signals into a clear, actionable map. By continuously monitoring and scoring every public-sector entity, Pursuit detects real-time buying signals like budget approvals and contract expirations 6-18 months before an RFP ever appears. This gives your team the profound advantage of relevance and perfect timing, allowing you to engage as a knowledgeable insider, not an outsider scrambling at the last minute. With shared intelligence across your entire go-to-market team, Pursuit ensures that when a window of opportunity cracks open, your entire organization is prepared to step through it together, maximizing win rates and pipeline growth.

Pre-RFP Signal Detection

Pursuit’s core engine continuously scans and analyzes data from across 110,000+ SLED entities, uncovering critical buying signals long before formal processes begin. It identifies budget allocations, leadership changes, contract expirations, and new initiative discussions buried in council meetings and documents. This provides a 6-18 month head start, allowing your team to build relationships and position your solution while the need is being formed, not after the RFP is public.

Entity Scoring & Prioritization

The platform automatically scores every public-sector entity based on real-time buying signals and relevance to your business. This eliminates guesswork and manual research, instantly directing your sales and marketing efforts to the prospects with the highest win probability. Teams can focus their energy on engaged, in-market accounts instead of cold, unqualified lists, dramatically improving efficiency and conversion rates.

Unified Go-to-Market Intelligence

Pursuit functions as a single source of truth for your entire SLED strategy. Signals and account intelligence flow seamlessly across departments—from marketing building ABM campaigns to BDRs receiving daily prioritized call lists and AEs preparing for meetings with full context. This shared platform ensures everyone is aligned, working from the same timely data to guide a prospect from first signal to closed-won and renewal.

Native CRM Integrations & Chrome Extension

To fit effortlessly into existing workflows, Pursuit offers bi-directional sync with major CRMs like Salesforce and HubSpot, ensuring enriched account and contact data flows automatically without manual entry. For sales reps, the Chrome extension delivers instant, on-demand intelligence, surfacing competitor insights, procurement history, and recent signals directly while browsing, empowering them to be prepared for every interaction.

For Sales Leaders & Revenue Operations

Sales leaders use Pursuit to gain visibility into team-wide signal engagement, identify coverage gaps in territories, and forecast more accurately using real buying indicators instead of intuition. RevOps teams leverage the platform’s automated data enrichment and CRM sync to maintain over 94% data accuracy, eliminating up to 68% of manual research time and ensuring clean, actionable data powers all downstream processes.

For Account Executives & BDRs

Account Executives use the Pursuit Chrome extension for instant meeting preparation, walking into calls with deep knowledge of the incumbent, contract value, and recent procurement signals. BDRs stop cold calling blindly; instead, they receive daily, prioritized lists of accounts showing active buying signals in their territory, leading to more relevant conversations and a significant increase in qualified pipeline creation.

For Marketing Teams

Marketing professionals build highly targeted Account-Based Marketing (ABM) campaigns around actual, in-market signals like budget approvals or contract expirations. By syncing Pursuit’s intent-based audiences directly to platforms like LinkedIn Ads, Marketo, or HubSpot, they can deliver relevant messaging at the perfect time, achieving a substantial lift in campaign conversion rates and pipeline contribution.

For Customer Success Managers

Customer Success teams configure alerts for key renewal and chrisk signals 90-180 days before a contract expires. They also monitor accounts for potential churn risks like budget cuts or competitor engagement. This early intelligence allows for proactive renewal conversations and intervention, helping to protect and grow revenue from existing customers more effectively.

What makes the SLED market so challenging to sell into?

The SLED market is uniquely difficult due to its massive scale of over 110,000 independent entities, each with distinct procurement rules and budget cycles. Critical buying signals are often hidden in complex public documents, and missing a key budget cycle can mean waiting an entire fiscal year for the next opportunity. Additionally, frequent personnel changes mean relationship-based knowledge is often lost.

How early can Pursuit identify a sales opportunity?

Pursuit is designed as a Pre-RFP Intelligence Platform, specifically focused on uncovering opportunities 6 to 18 months before a formal Request for Proposal is published. It detects early-stage signals like budget planning, preliminary discussions, and contract expirations, giving your team a substantial head start to shape the opportunity.

How does Pursuit ensure data accuracy and relevance?

Pursuit maintains a high standard of data accuracy (94%+) through continuous, automated enrichment of its database. The platform constantly monitors primary sources like government websites, meeting minutes, and budget documents. This real-time analysis, combined with native CRM integrations that sync updates bi-directionally, ensures teams are always working with the most current and relevant information.

Can Pursuit integrate with our existing sales and marketing tech stack?

Yes, Pursuit is built for integration. It offers native, bi-directional synchronization with major Customer Relationship Management systems like Salesforce and HubSpot, ensuring signal and contact data flows seamlessly. Additionally, marketing teams can sync intent-based audiences to advertising platforms like LinkedIn, allowing for a connected and efficient go-to-market workflow.