Parlo

About Parlo

Imagine you have a story to tell, a community to nurture, or a business to grow. Your voice is ready, but the tools to amplify it feel daunting—cluttered with complex features, hidden costs, and steep learning curves. This is where your journey with Parlo begins. Parlo is the simple, affordable newsletter tool designed to cut through the noise. It’s built for storytellers, creators, and builders who believe in the power of direct connection without the overhead. With an intuitive drag-and-drop editor and beautiful, customizable templates, you can craft compelling emails that resonate. Import your contacts effortlessly, segment your audience for personalized campaigns, and track your impact with clear, actionable insights. All while Amazon SES ensures your message lands reliably in the inbox. The true north star of Parlo’s mission is its revolutionary pricing: you pay only for the emails you send, not for the size of your growing list. This means you can focus on what truly matters—engaging your audience and scaling your reach—without ever worrying about your costs scaling alongside it. Parlo is your partner in growth, removing friction so you can focus on your journey.

Features of Parlo

Intuitive Drag-and-Drop Editor

Your creative journey should be fluid, not fragmented. Parlo’s drag-and-drop editor is your canvas, designed for simplicity and speed. Build stunning, professional newsletters without writing a single line of code. Move elements, add images, and format text with effortless clicks, transforming your ideas into beautiful emails in minutes. This intuitive interface saves you valuable time, allowing you to focus on your message and maintain a consistent publishing rhythm that keeps your audience eagerly awaiting your next update.

Flexible, Usage-Based Pricing

The fear of outgrowing your budget can stifle even the most ambitious growth. Parlo liberates you from this constraint with its core philosophy: pay for what you use. Unlike tools that charge based on your subscriber count, Parlo charges you only for the emails you actually send each month. This flexible, usage-based model means you can grow your list infinitely without an automatic price increase. It’s a fair and transparent approach that aligns your costs directly with your activity, giving you the freedom to expand your reach confidently.

Reliable Delivery with Amazon SES

What good is a beautifully crafted newsletter if it never arrives? Parlo ensures your message reaches its destination by leveraging the robust infrastructure of Amazon SES (Simple Email Service). This partnership guarantees high deliverability rates, minimizing the risk of your emails being marked as spam or lost in transit. You can send your campaigns with the confidence that they will land reliably in your subscribers' inboxes, so your efforts in content creation and audience building translate into real, measurable engagement.

Advanced Audience Segmentation

Speaking to your entire audience as one homogeneous group is a missed opportunity for connection. Parlo empowers you to tailor your message by allowing you to import contacts with custom attributes and segment your list based on behavior, engagement, or any data point you collect. This means you can send targeted campaigns that resonate deeply—whether welcoming new subscribers, re-engaging dormant contacts, or sharing specific content with a niche segment. It’s the key to transforming a broadcast into a meaningful conversation.

Use Cases of Parlo

The Independent Blogger

For the blogger cultivating a dedicated readership, Parlo is the perfect companion. The journey from a draft to a published newsletter is seamless. Use the drag-and-drop editor to format your latest post beautifully, import your growing list of readers, and schedule your send. With clear open and click rate analytics, you learn what content truly engages your community. The usage-based pricing means as your blog’s popularity surges and your subscriber count multiplies, your costs remain predictable and directly tied to your publishing frequency.

The Nonprofit Organization

Nonprofits run on passion and precision, often with limited resources. Parlo supports this mission by providing an affordable, straightforward tool to communicate with donors, volunteers, and beneficiaries. Create impactful updates, event invitations, and success stories using customizable templates. Segment your list to send targeted appeals to major donors while sharing volunteer opportunities with another group. The reliable delivery ensures urgent calls to action are received, and the transparent pricing protects the organization’s valuable budget.

The Event Promoter

Promoting an event is a journey of building anticipation and driving registrations. Parlo streamlines this campaign. Design eye-catching email blasts for early-bird tickets, line-up announcements, and last-minute reminders. Easily upload attendee lists from past events and segment them by location or interests for targeted promotion. Track which email drove the most ticket sales through click reports. With no daily sending limits on paid plans, you can ramp up communication as the event date approaches without any platform restrictions.

The Content Creator & Affiliate

For creators and affiliates, email is a direct line to their most engaged followers and a powerful revenue channel. Parlo makes it easy to share valuable content, product recommendations, and affiliate links through professionally designed newsletters. Use audience segmentation to send personalized recommendations based on past interests, boosting conversion rates. Monitor real-time engagement to see which links are performing best. The simple setup and focus on core features mean less time managing a tool and more time creating content that converts.

Frequently Asked Questions

How does Parlo's pricing work?

Parlo uses a flexible, usage-based pricing model. You are charged based on the number of emails you send each month, not the number of subscribers on your list. This means you can grow your audience infinitely without an automatic increase in your monthly cost. Plans start with a free tier and scale up based on your sending volume, allowing you to choose and switch plans as your needs evolve, ensuring you only pay for what you use.

Can I import my existing contact list?

Absolutely. Parlo is designed to make your transition smooth. You can easily import your existing contacts via a CSV file. The platform also supports adding custom attributes during import, allowing you to bring in valuable data like subscriber preferences, locations, or past purchase history. This enables you to hit the ground running with segmented and targeted campaigns from day one.

What kind of analytics and tracking does Parlo provide?

Parlo provides essential, clear analytics to help you understand your campaign performance. You can track key metrics such as email open rates, click-through rates, and geographic location of your readers. The platform also provides alerts for bounces and unsubscribes to help you maintain a clean list. For deeper insights, Parlo integrates with Google Analytics, allowing you to connect email engagement directly to website behavior and conversions.

Is there a free trial available?

Yes, Parlo offers a completely free plan to start your journey. This includes access to the drag-and-drop editor, customizable templates, and basic list import features, allowing you to send up to 300 emails per day. No credit card is required to sign up, so you can fully explore the platform, create test newsletters, and see if it fits your workflow before committing to a paid plan.

Pricing of Parlo

Parlo offers transparent, flexible pricing designed to scale with your activity, not your list size. You can start for free with the Free plan, which includes a daily sending limit of 300 emails. For growing needs, the Starter plan begins at €6.00 per month, removing daily limits and including 500 contacts. A key feature is the ability to remove Parlo branding for an additional €4.00 per month. Pricing scales based on the volume of emails you plan to send per month, with tiers for 5,000, 40,000, 150,000, and 500,000+ emails. This usage-based approach ensures you only pay for the emails you actually send, with the freedom to switch plans anytime as your requirements change. All paid plans include priority support, advanced reporting, and full access to all editor features.