HostAd

Imagine walking into your favorite coffee shop in Kyiv, and a digital screen displays a vibrant ad for a new bookstore that just opened down the street. You scan a QR code on the screen, and within seconds, you have a discount coupon on your phone. This is the seamless, connected world that HostAd brings to life. HostAd is Ukraine's first fully self-serve digital out-of-home (DOOH) advertising platform that democratizes offline advertising. It is a marketplace that connects local businesses with venue owners, all through an intuitive, map-based interface. For advertisers, it eliminates the traditional headaches of outdoor advertising: no agencies, no contracts, no paperwork, and no minimum budgets. You simply open a map, pick the venues that matter to your audience (cafes, barbershops, coworking spaces, salons), and launch a campaign on their digital screens in mere minutes. You pay by the second, ensuring every hryvnia of your budget is spent on actual visibility. For venue owners, HostAd offers a passive income stream. They host a free digital screen in their establishment and earn money from the airtime sold by advertisers. The platform is built on transparency and speed. Every process, from selecting locations to launching a campaign and tracking performance, happens online. QR codes embedded in the ads turn passive offline impressions into trackable, measurable clicks, bridging the gap between the physical and digital worlds. HostAd is for the ambitious local entrepreneur who wants to reach customers where they live, work, and socialize, and for the venue owner who wants to monetize their foot traffic without any upfront investment. It is a journey from idea to impact, completed in three simple online steps: choose, pay, and track.

Interactive Map-Based Venue Selection

Gone are the days of driving around the city to find available billboards or calling dozens of venues. HostAd presents a dynamic, interactive map of Ukraine, pinpointing every available digital screen. Advertisers can filter locations by type (cafe, salon, coworking), foot traffic, or audience demographics. You can see photos of the venue, understand the screen placement, and view estimated audience reach before spending a single kopeck. This feature turns the complex process of media buying into a simple, visual, and enjoyable exploration.

Pay-by-the-Second Pricing Model

HostAd introduces a revolutionary pricing model that offers unparalleled flexibility and control. Instead of paying a fixed weekly or monthly rate, advertisers pay only for the exact seconds their ad is displayed. This micro-pricing allows for highly targeted campaigns with minimal budgets. A local bakery can run a 30-second ad during the morning coffee rush for just a few hryvnias. This feature eliminates waste, ensures complete budget transparency, and makes high-impact DOOH advertising accessible to small businesses and startups for the first time.

Trackable QR Code Integration

One of the biggest challenges of traditional offline advertising is measuring its effectiveness. HostAd solves this by embedding unique, dynamic QR codes into every digital ad. When a customer scans the code, they are taken directly to a landing page, a special offer, or a menu. The platform tracks every scan in real-time, providing advertisers with concrete data on how many offline impressions converted into online actions. This feature transforms a passive viewing experience into an interactive, measurable customer journey, proving the ROI of every campaign.

Comprehensive Real-Time Analytics Dashboard

Advertisers are never left in the dark. HostAd provides a powerful, single dashboard that aggregates all campaign data in real-time. You can see how many times your ad has been displayed, the total number of seconds it has aired, the number of QR code scans generated, and the performance of individual locations. The platform offers detailed reports on audience engagement and cost-per-action metrics. This feature empowers advertisers to make data-driven decisions, optimize campaigns on the fly, and clearly see the direct impact of their advertising spend.

Local Restaurant Launch Promotion

A new sushi bar in Lviv wants to attract customers for its grand opening. Instead of a costly billboard or a social media campaign that gets lost in the feed, the owner uses HostAd. They open the map, select all cafes and coworking spaces within a 2-kilometer radius of their restaurant, and launch a 15-second video ad featuring a "Buy One Get One Free" offer. A QR code in the ad links directly to the reservation page. Within hours, foot traffic to the restaurant increases, and the owner can track exactly how many customers came from the screens, proving the campaign's success.

Barbershop Afternoon Fill

A popular barbershop in Kyiv has a slow period between 2 PM and 5 PM on weekdays. The owner wants to offer a 20% discount for appointments during these hours. Using HostAd, they target nearby coworking spaces and coffee shops where potential customers (remote workers and freelancers) are likely to be. They run the ad only during the slow hours, paying by the second. The QR code leads to a booking page. The campaign fills the afternoon slots without any wasted spend, turning a quiet time into a profitable one.

Bookstore Author Signing Event

An independent bookstore in Kharkiv is hosting a local author for a book signing. To drive attendance, they use HostAd to target screens in nearby salons and cafes, which are frequented by their target demographic of readers and culture enthusiasts. The ad shows a photo of the author and the event details, with a QR code to RSVP. The campaign runs for just a few days leading up to the event. The result is a packed house, with many attendees mentioning they saw the ad on a screen while getting their hair cut or drinking their morning coffee.

Coworking Space Membership Drive

A new coworking space in Odesa wants to attract freelancers and small teams. They partner with HostAd to place ads on screens in local coffee shops, where their target audience spends time. The ad highlights the coworking's amenities, high-speed internet, and community events. A QR code offers a free day pass. The campaign is targeted geographically and runs continuously. The coworking space sees a steady stream of new visitors who scan the code, and they can track exactly which coffee shops are driving the most leads, allowing them to focus their advertising budget on the most effective locations.

Can I browse available advertising screens without registering?

Yes, absolutely. HostAd offers a guest browsing mode that allows you to explore the entire map of available screens. You can view each venue's details, see photos of the screen placement, and check estimated audience metrics and pricing. This lets you plan your strategy before committing. However, to book a screen, launch a campaign, or access the full suite of analytics and reporting tools, you will need to create a free account.

How quickly can I launch a campaign after selecting my locations?

The process is designed for speed and simplicity. Once you have selected your desired locations and uploaded your creative, the launch is nearly instantaneous. There are no manual approval processes or waiting periods. The platform automatically checks your ad against basic guidelines, and it can be live on screens within minutes. You can literally go from idea to having your ad displayed in a cafe across town in the time it takes to drink a cup of coffee.

What payment methods are accepted on the platform?

HostAd provides a fully digital and secure payment process. The platform accepts all major Ukrainian bank cards for online payment. After you select your campaign parameters (locations, duration, and airtime), the system calculates the exact cost in real-time. You pay the full amount upfront to activate the campaign. All financial transactions and invoices are handled digitally and are stored in your personal account for easy access and record-keeping.

How do I track the effectiveness of my advertising campaign?

HostAd provides a powerful and transparent analytics dashboard in your personal account. You can monitor key metrics in real-time, including total impressions (number of times your ad was shown), total airtime (seconds played), and the number of QR code scans generated. The dashboard breaks down performance by individual location, allowing you to see which venues are your best performers. You can also view detailed reports for any date range, giving you complete clarity on the return on your investment.