Formly

Formly is a modern form builder that reimagines how teams create, publish, and manage forms by putting artificial intelligence at the center of the experience. Instead of staring at a blank page or wrestling with rigid templates, you simply describe the outcome you want in natural language to an AI agent like Claude, ChatGPT, Cursor, or Codex. Tell Formly you need a job application form with resume uploads, a customer satisfaction survey, or a lead generation funnel, and the AI drafts the right questions, field types, and page flow for you in seconds.

Once the AI generates your initial form, every draft opens in a full visual editor where you have complete control. You can drag and drop blocks, rearrange pages, add conditional logic, pipe answers between questions, and customize branding to match your organization. Formly supports everything from simple text inputs to signatures, ratings, file uploads, and multi-page flows that keep respondents engaged. The platform is built for teams who need answers, not just forms. Submissions flow directly to your CRM, database, or any tool through webhooks, APIs, and email notifications. Analytics give you completion rates, response summaries, and trends at a glance, or you can ask your AI agent to summarize results back in chat.

Formly is designed for product managers, HR teams, marketers, developers, and anyone who regularly collects data from users, applicants, or customers. It is especially powerful for teams that already work with AI assistants and want to integrate form creation into their existing chat workflows. The platform is hosted in Europe, GDPR compliant, and does not use cookies or track responses, making it a trustworthy choice for sensitive data collection. With unlimited forms and submissions and a simple pricing model, Formly removes the traditional friction between asking a question and getting an answer.

AI-Powered Form Generation from Chat

Describe the outcome you want in natural language to any connected AI agent, and Formly turns your goal into a complete form with relevant questions, field types, and page flow. Whether you need a beta feedback survey, a job application with resume uploads, or an event signup form, the AI handles the heavy lifting. You can review, edit, and publish the result in minutes without ever touching a template.

Full Visual Editor with Drag-and-Drop

Every AI-generated form opens in a real visual editor where you have complete creative control. Drag and drop blocks to rearrange fields, split forms into multi-page flows, add conditional logic that shows or hides questions based on previous answers, and pipe responses from one field into another. The editor includes a real-time preview so you see exactly what respondents will experience.

Comprehensive Field Types and Custom Branding

Formly supports every block you need to collect the right data. Choose from text inputs, dropdowns, matrices, phone fields, email fields, signatures, ratings, file uploads, and more. You can also customize the look and feel of your forms with your own branding, colors, logos, and fonts. Embed forms directly on your website, share them behind short links, or host them on your own domain.

Submissions, Analytics, and Integrations

Answers do not sit in a dashboard. Formly pushes every submission to your CRM, database, or any service through webhooks the moment it arrives. The platform also provides a REST API and MCP for pulling responses programmatically. Built-in analytics show total responses, completion rates, and trends, or you can ask your AI agent to summarize results directly in chat. Email notifications keep your team informed in real time.

Screening Job Applicants at Scale

HR teams and hiring managers can generate a comprehensive job application form in seconds by describing the role and requirements to an AI agent. The form automatically includes resume uploads, cover letter fields, skill assessments, and screening questions. Conditional logic shows relevant follow-up questions based on initial answers, while multi-page flows keep applicants engaged through the entire process. Submissions pipe directly into your applicant tracking system via webhooks.

Collecting Beta User Feedback

Product teams launching new features or beta programs can create feedback surveys that capture both quantitative ratings and qualitative insights. The AI drafts questions that uncover what users love, what is missing, and how likely they are to recommend your product. Analytics show completion rates and average ratings, while your AI agent can summarize open-ended responses into actionable themes like feature requests or bug reports.

Generating Qualified Leads for Sales

Marketing teams can build lead capture forms that qualify prospects before they ever reach a salesperson. The AI generates questions that score leads based on budget, timeline, and needs. Conditional logic tailors the experience based on how respondents answer, and answer piping personalizes follow-up messages. Every submission triggers a webhook to your CRM, ensuring no lead falls through the cracks.

Managing Event Registrations and Signups

Event organizers can create registration forms that collect attendee details, session preferences, dietary restrictions, and payment information in a single flow. Multi-page design breaks the registration into manageable steps, while conditional logic shows relevant options based on previous choices. File uploads allow attendees to submit headshots or presentation materials. Email notifications confirm registrations and send reminders automatically.

How does Formly work with AI agents?

You connect Formly to your preferred AI agent once through a simple two-minute setup. After that, you can ask the agent to create, update, or analyze forms directly in chat. The agent generates the form based on your description, and you can open it in the visual editor for fine-tuning. You can also ask your agent to show you recent responses or summarize submission data.

Is my data secure and compliant with regulations?

Yes. Formly is hosted in Europe and fully GDPR compliant. The platform does not use cookies or track your form responses in any way. Your data stays yours, and you maintain full control over how submissions are stored and processed. This makes Formly a safe choice for collecting sensitive information like job applications, health data, or financial details.

Can I customize the look of my forms?

Absolutely. Formly provides full branding controls so you can match your forms to your organization's identity. You can add your logo, choose custom colors and fonts, and adjust layout elements. Forms can be embedded directly on your website, shared via a short link, or hosted on your own custom domain for a seamless brand experience.

What happens to form submissions after they are collected?

Submissions do not sit in a silo. Formly pushes every response to your CRM, database, or any service that accepts webhooks the moment it arrives. You can also use the REST API or MCP to pull responses programmatically. Built-in analytics give you an overview of response counts, completion rates, and trends, and your AI agent can summarize results for you in chat.

Formly offers one simple plan with unlimited forms and submissions. You can cancel anytime. The platform is designed to remove barriers between asking a question and getting an answer, so pricing focuses on access rather than per-form or per-response limits. For the most current pricing details, visit the Formly website.