anewera

Imagine a world where AI agents like ChatGPT, Claude, and Perplexity can find your business, understand exactly what you offer, and contact you with a structured request—all without you lifting a finger. That world is here. anewera is the first infrastructure purpose-built to make businesses visible, understandable, and contactable for AI agents. It is a curated, agent-readable business directory, starting with a German-language Swiss layer at anewera.ch.

For every company that joins, anewera creates an agent-ready profile packed with structured, machine-readable context. This includes files like llms.txt, agent.json, and agent.md, plus a live MCP (Model Context Protocol) and webMCP endpoint. These are the formats that AI systems natively understand. When an AI assistant searches for a service—say, a fiduciary in Zurich or a relocation expert in Basel—it reads these profiles to find the right business. But anewera goes further. It enables permissioned actions: a user can request a rate, a quote, a meeting, or a callback directly through the AI. Private recipient details stay hidden; every contact runs through published, approved actions, and the request is delivered straight to your inbox.

anewera is built for business owners who want to be found by the next wave of search: agentic search. It is for Swiss companies, professionals, and service providers who understand that AI assistants are becoming the primary gateway for customer discovery. The platform solves a critical problem: your website is readable for humans but opaque for machines. anewera bridges that gap, making your business readable, findable, and contactable in the agentic era. It is deliberately curated to prevent spam—every profile is verified, either through an active payment or a personal verification call. This ensures that AI agents can trust the directory, and that your business stands out in a clean, reliable ecosystem.

Agent-Ready Profile Creation

Every company on anewera receives a complete set of machine-readable files that AI agents can instantly parse. Your profile includes an llms.txt file that summarizes your business for large language models, an agent.json file that defines your structured data, an agent.md file with detailed markdown context, and a live MCP endpoint that allows AI systems to interact with your business. This suite of files ensures that when ChatGPT, Claude, Gemini, or Perplexity searches for a service, they find you with full context about what you offer, who you serve, and where you are located. The profile is created automatically after analyzing your website, so you don't need technical expertise to set it up.

Permissioned Contact Actions

anewera redefines how AI agents contact businesses. Instead of exposing private email addresses or phone numbers, each profile defines specific, approved contact actions. You choose which requests you allow—such as requesting a quote, scheduling a meeting, asking a question, or initiating a callback. When an AI agent or user triggers one of these actions, the request is routed through anewera's secure infrastructure. Private recipient details remain hidden, and the structured request is delivered directly to your inbox. This protects your privacy while opening a new channel for inbound leads from AI-driven searches.

Live MCP and webMCP Endpoint

At the heart of anewera's infrastructure is a live MCP endpoint that is always running and ready for AI agents to query. This endpoint provides tools for searching companies, reading company profiles, and preparing contact requests. It is built on the Model Context Protocol, a standard that AI systems like Claude Code, Codex, and ChatGPT Agents natively support. The endpoint is publicly accessible and verifiable—you can run a curl command against it and see the available tools in real time. This ensures that any MCP-compatible client can discover and interact with your business profile without friction.

Curated Directory with Verification

anewera is not a spam-filled listing site. It is a deliberately curated directory where every profile is verified. Paid entries verify themselves through an active monthly subscription—spam profiles simply do not pay. Free entries, which are limited to 30 per day, are verified through a personal call with the anewera team. This dual verification system ensures that AI agents can trust the directory's data. It also means that your business is listed alongside other legitimate, verified companies, making it more likely to be recommended by AI assistants when users ask for reliable service providers.

Local Service Discovery by AI Assistants

A user asks ChatGPT, "Who helps expats with Swiss health insurance?" Without anewera, the AI might return generic search results or outdated information. With anewera, the AI reads the structured profiles of verified insurance advisors who have opted into being contactable. The assistant can then present a shortlist of businesses, complete with their services, regions, and a direct way to request a quote. This transforms the AI from a simple search engine into a proactive discovery tool that connects users with the right local service providers instantly.

Automated Lead Generation for Businesses

A fiduciary firm in Zurich wants to attract clients who are searching via AI assistants. By joining anewera, the firm's profile becomes machine-readable and contactable. When a user asks an AI, "Best fiduciary for a startup in Zurich?" the AI finds the firm's profile, understands its services, and presents an option to request a meeting. The request is sent as a structured email to the firm's inbox. The business receives a qualified lead without any manual effort, and the lead comes with context about what the user needs, making follow-up more efficient.

Real Estate and Relocation Services

Relocation services and real estate agents in Switzerland face a competitive market where being found quickly matters. A family moving to Basel might ask an AI assistant, "Relocation service for a family moving to Basel?" or "Off-market real estate in Zug—who has access?" anewera profiles allow these businesses to be discovered by AI agents that understand location-based queries. The AI can recommend verified agents, provide their contact actions, and even initiate a callback request. This is especially valuable for niche markets where traditional search results are cluttered with ads.

Independent Professional Visibility

Independent professionals like tax advisors, insurance brokers, and Treuhänder often struggle to stand out online. anewera gives them a direct line to AI-driven discovery. For example, a user asking "Pillar 3a—who advises independently?" or "Tax filing for the self-employed—who helps?" will find professionals who have agent-ready profiles. The AI can compare multiple profiles, present the most relevant ones, and allow the user to request a quote or a meeting without leaving the chat interface. This levels the playing field for small and independent businesses against larger competitors.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes files like llms.txt, agent.json, and agent.md, plus a live MCP endpoint. These formats are designed for AI systems like ChatGPT, Claude, and Gemini to read and understand. When a user asks an AI assistant for a service you offer, the AI searches anewera's curated directory, finds your profile, and presents you as a recommendation. The AI can also initiate contact through your approved actions, making you findable and contactable in one seamless flow.

Do I need technical skills to set up my profile?

No, you do not need any technical skills. The process is designed to be simple and fast. You start by checking your website through anewera's chat interface. The platform analyzes your website in about 60 seconds and extracts key information about your services, location, and offerings. You then confirm your details, choose your contact actions, and set up payment if you choose the paid plan. The machine-readable files are generated automatically. The entire process takes just a few minutes.

How does anewera protect my private contact information?

anewera never exposes your private email address, phone number, or other personal contact details to AI agents or users. Instead, every profile defines specific permissioned contact actions, such as requesting a quote or scheduling a meeting. When a user or AI triggers one of these actions, the request is routed through anewera's secure infrastructure. The platform then delivers the structured request to your inbox. Your private details remain hidden, and you only receive communications that align with the actions you have approved.

What is the difference between a paid entry and a free entry?

Paid entries cost CHF/USD 29 per month and go live immediately after payment. The active payment serves as verification—spam profiles do not pay, so paid entries are automatically trusted. Free entries are by invitation only. The anewera team hand-picks up to 30 companies per day and invites them by email. To unlock a free entry, you must complete a short verification call. The 30-per-day limit applies only to free profiles and is based on the number of calls the team can genuinely hold. Paid entries have no such limit.

anewera offers two paths to join the directory. The first is a paid subscription at CHF/USD 29 per month. With this plan, you sign up yourself, check your website in the chat, confirm your details, and pay. Your profile goes live immediately and is contactable for AI agents right away. The active payment serves as our verification method—spam profiles do not pay, so paid entries are trusted automatically. The second path is a free entry by invitation. The anewera team curates up to 30 companies per day and invites them by email. To unlock the free entry, you complete a short verification call. This cap applies only to free profiles and never to paid ones. The pricing is straightforward, with no hidden fees or long-term contracts.