Master Metrics vs SMB Sales Boost

Smart Dashboards & Overview Control Panel

Begin your journey with a single, unified view of your entire marketing universe. The Overview Control Panel acts as your mission control, letting you manage all client or project accounts from one screen. Customize an Overview Table to see exactly what needs your immediate attention, pulling key metrics from all connected data sources. This feature eliminates the need to jump between dozens of tabs, giving you a narrative of your performance at a glance and ensuring no critical insight is ever missed.

AI-Powered Insights & Automated Reporting

Stop manually digging for stories in your data and let AI become your analytical co-pilot. Master Metrics uses artificial intelligence to surface key insights and trends automatically. Furthermore, sharing these narratives is seamless. You can create client-ready presentations in Google Slides with just a few clicks by selecting data sources, metrics, and a design. The platform also allows you to share dashboards via public links, export to PDF, or schedule automated email reports, ensuring your team and clients are always informed.

Custom Alerts & Proactive Control

Transform your role from reactive firefighter to proactive strategist with powerful custom alerts. Set intelligent notifications for budget pacing, goal attainment, or metric thresholds. Get alerted if a campaign underperforms, sales drop, or a CRM close rate declines. These alerts can be sent directly to your email, WhatsApp, Slack, or other favorite tools, allowing you to control your business automatically and intervene precisely when it matters most, without constant manual monitoring.

Seamless Data Integration & Custom Formulas

Your data's journey should be smooth, not a series of roadblocks. Master Metrics connects seamlessly to a wide array of marketing, sales, and analytics platforms, bringing all your data into one place where it refreshes automatically. The true power lies in unification: you can create custom metrics and formulas that merge data from different sources. This allows you to answer complex business questions, like calculating true ROI across channels, directly within your dashboards, breaking down data silos for good.

Daily Fresh Lead Delivery

Every morning, a new chapter of opportunity arrives in your inbox. Our system automatically sources and delivers a curated list of newly registered businesses from the previous day. This means you're not working with data that's months or years old; you're engaging with businesses at the very start of their journey, dramatically increasing your chances of being their first and most memorable point of contact.

AI-Powered Keyword & Category Filtering

Navigate the vast landscape of new businesses with precision. Our platform allows you to filter leads across more than 1,200 specific SMB categories—from restaurants and law firms to salons and contractors. Using AI-powered keyword matching, you can zero in on businesses that perfectly fit your ideal customer profile, ensuring every lead in your pipeline is relevant and has a high potential to convert.

Seamless CRM Integration & Exports

The journey from discovery to outreach should be frictionless. SMB Sales Boost provides leads in CSV, JSON, and Excel formats that are fully compatible with any CRM, email marketing platform, or dialer system. This allows you to instantly import fresh contacts into your existing sales workflow, maintaining your momentum and ensuring no promising new lead gets lost in transition.

AI Agent & API-First Architecture

Step into the future of automated sales. With a fully documented REST API featuring 35+ endpoints, an official MCP (Model Context Protocol) server, and a published Claude Code skill, you can plug our live lead data directly into your AI agents. This enables fully automated, agentic workflows where your AI can search, filter, and act on the freshest business data, turning outbound sales into a hands-free pipeline.

Agency Client Reporting & Management

For marketing agencies, the journey involves managing multiple client accounts, each with unique goals and data sources. Master Metrics streamlines this by allowing agencies to clone dashboard templates for new clients in one click. They can build comprehensive, white-labeled reports that combine data from all client channels, automate their delivery, and use the Overview Panel to monitor all account health simultaneously, scaling their service delivery efficiently.

In-House Marketing Team Performance Tracking

An in-house marketing team's journey is focused on proving impact and optimizing spend. With Master Metrics, they can connect their Google Ads, Meta Ads, LinkedIn, and website analytics to create a single source of truth. Using custom formulas, they can track cross-channel attribution and calculate blended CPA. Automated alerts on budget pacing and conversion rate drops ensure they stay on course to hit quarterly targets without manual oversight.

E-commerce Sales & Ad Spend Coordination

The e-commerce journey hinges on aligning advertising spend with sales performance in real-time. Master Metrics allows store owners to merge their ad platform data with e-commerce platform data like Shopify. They can create dashboards that show daily revenue against ad spend and set alerts for when sales dip below a specific threshold or when ad cost-per-acquisition exceeds a target, enabling rapid, data-driven adjustments to campaigns.

Executive & Stakeholder Presentation Building

The final leg of the data journey is often communicating insights to stakeholders or clients. Manually building presentations is a time-consuming detour. Master Metrics shortcuts this by using AI to generate editable Google Slides presentations. Executives or consultants simply select the key metrics, goals, and a design template, and the platform creates a compelling, data-rich narrative in minutes, turning analysis into actionable business stories.

For B2B Sales Teams Seeking First-Mover Advantage

Sales teams tired of competing for the same stale leads use SMB Sales Boost to build a pipeline of uncontested opportunities. By targeting businesses in their first days of operation, reps can establish relationships before any vendor lock-in occurs, leading to higher conversion rates, shorter sales cycles, and a narrative of being a trusted partner from day one.

For Marketing & PR Agencies Onboarding New Clients

Agencies specializing in services for SMBs, like website design, SEO, or local marketing, use our database to find businesses at the perfect inflection point. Reaching a new restaurant or salon just as they launch allows agencies to offer foundational services, crafting a success story that begins with their crucial early support and guidance.

For Freelancers & Consultants Building Their Practice

Independent professionals, such as business coaches, IT consultants, or bookkeepers, leverage SMB Sales Boost to find their first clients efficiently. They can filter for specific industries or locations to find new business owners who immediately need their expertise, allowing them to build a roster of clients based on timely, impactful interventions rather than cold, generic outreach.

For SaaS Companies Targeting Specific Verticals

Software companies with products tailored for niches like retail, legal services, or hospitality use our advanced filtering to get in front of the exact right audience from day one. This allows them to demonstrate their solution as an essential operational tool from the outset, embedding themselves in the business's growth story and reducing churn.

Master Metrics offers a flexible pricing structure designed to scale with your business, starting with a 7-day free trial. Plans are tailored based on the number of accounts you need to manage and the feature set required. The entry-level Freelancer plan starts at $30 USD/month for 15 accounts and includes core connectors. Higher-tier plans like Basic ($69/month), Intermediate ($169/month), and Pro levels (up to $439/month for Pro Plus 2) increase account limits and unlock advanced features like the Overview Control Panel, AI Slides, and a greater number of alerts and dashboards. All paid plans include free implementation support.

SMB Sales Boost offers simple, transparent pricing designed to scale with your needs. The Starter plan begins at $49 per month, which includes 500 credits for accessing lead contact details. Additional credits can be purchased as needed for $0.10 each. All plans include full access to the live database, filtering tools, and export capabilities. You can cancel your subscription at any time, and all plans are backed by our 30-day money-back guarantee. Secure payment processing is handled by Stripe.

Imagine the journey of a marketing team, navigating a sea of disconnected data from ads, social media, CRM, and e-commerce. The path to clear insight is often cluttered with manual spreadsheets, inconsistent reports, and reactive decision-making. This is the story Master Metrics was born to change. Crafted by marketers who have walked that very path, Master Metrics is an all-in-one management platform designed specifically for agencies and marketing teams who are tired of the data chaos. It transforms your journey from one of frustration to one of clarity and control. The platform serves as your central command post, simplifying marketing and sales analytics by merging data from various sources into smart, actionable dashboards. Its core mission is to empower you to maximize your marketing and sales results through better data management. Whether you are a seasoned professional steering a large portfolio of client accounts or a small agency taking your first steps, Master Metrics equips you with the tools to make data-driven decisions effortlessly, save precious time, and ultimately focus on growing your business and achieving your goals.

Imagine being the first salesperson to discover a brand-new business, a fresh opportunity untouched by your competitors. That's the journey SMB Sales Boost empowers you to begin. This is not another stale database of recycled contacts; it's a live, daily feed of newly registered small-to-medium businesses across all 50 US states. We track the very moment a business is born, capturing its email and phone contact data from multiple sources to deliver it directly to you. This gives you a critical head start, allowing you to reach out when a business is most receptive—actively setting up operations and making their first vendor decisions. Built for B2B sales teams, agencies, freelancers, and consultants, SMB Sales Boost transforms your outreach from a competitive scramble into a proactive, first-to-market advantage. With AI-powered filtering, seamless CRM exports, and tools built for modern AI agents, it turns the daunting task of lead generation into a streamlined narrative of discovering and conquering new frontiers before anyone else even knows they exist.

What data sources can I connect to Master Metrics?

Master Metrics offers seamless integrations with a wide range of platforms essential for marketers, including major ad networks (like Google Ads and Meta Ads), social media platforms, analytics tools, CRM systems, and e-commerce platforms. You can also extract and merge data into Google Sheets and Looker Studio. The platform is built to be your central hub, pulling data from all your favorite tools to refresh automatically in one place.

How does the AI Slides feature work?

The AI Slides feature is designed to turn your data into a compelling story effortlessly. You start by choosing the data sources and specific metrics you want to highlight in your presentation. Then, you select a visual design template that fits your brand or client's style. Master Metrics' AI then analyzes the selected data and generates a complete, editable Google Slides presentation populated with charts, insights, and narratives, saving you hours of manual design and copywriting work.

Can I control my budget automatically with alerts?

Absolutely. Master Metrics' custom alerts are a powerful tool for financial control. You can set up an alert to monitor your daily ad spend against a monthly budget. The system will calculate the required daily spend to hit your target and notify you via email, Slack, or WhatsApp whenever you are above or below a specific percentage threshold. This proactive alerting helps prevent overspending and ensures you stay on track to meet your financial goals.

Is there a limit to the number of dashboards I can create?

Dashboard limits are based on your chosen subscription plan. Plans range from the Freelancer tier to the Pro Plus tiers, with the number of allowed dashboards increasing with each plan. It's important to review the specific features of each plan to select the one that matches your needs for accounts, dashboards, and other capabilities like alerts and data connectors.

How is SMB Sales Boost different from Apollo or ZoomInfo?

Traditional providers like Apollo often recycle business data that can be years old, leading to outdated contacts and heavy competition. SMB Sales Boost focuses exclusively on newly launched businesses—opportunities that Apollo and ZoomInfo don't have yet. We provide accurate, fresh data collected directly from multiple sources, giving you a first-mover advantage with higher conversion rates and virtually no competition.

What is the source of your lead data?

We aggregate our data from multiple public and proprietary sources tracking new business registrations across all 50 US states. Our system verifies and consolidates this information daily to ensure we deliver the most accurate and up-to-date contact details for newly formed small-to-medium businesses.

Can I integrate this data into my automated workflows?

Absolutely. SMB Sales Boost is built for automation. Beyond standard CSV exports, we offer a fully documented REST API with over 35 endpoints for custom integration. We also provide an official MCP server and a Claude Code skill, allowing you to seamlessly connect our live lead data to AI agents and fully automate your search, filtering, and outreach processes.

What is your guarantee?

We stand behind the quality and freshness of our data with a "no questions asked" 30-day money-back guarantee. If you are not satisfied with the service for any reason within the first month, you will receive a full refund, allowing you to start your journey with complete confidence and no risk.

Master Metrics is an AI-powered marketing analytics platform designed to transform complex data into clear, actionable insights. It belongs to the category of marketing intelligence and agency management tools, helping teams streamline their reporting and decision-making processes. Users often explore alternatives for various reasons. A platform might not fit a specific budget, or a team may require a unique feature set or integration that better aligns with their existing tech stack. The needs of a solo consultant differ vastly from those of a large enterprise, driving the search for a tool that feels like the right partner for their particular journey. When evaluating options, look beyond just a checklist of features. Consider how a platform will integrate into your daily workflow and grow with your ambitions. The right tool should not only present data but also tell the story behind your metrics, empowering your team to act with confidence and clarity.

SMB Sales Boost is a specialized B2B leads database, a tool in the marketing and sales intelligence category designed to connect you with newly registered small businesses. It’s a journey that begins with fresh data, offering a head start in reaching promising new ventures across the country. Yet, every business’s path is unique. You might seek alternatives for various reasons—perhaps your budget requires a different approach, your team needs specific integration capabilities, or your sales strategy demands a broader or more niche dataset. It’s a natural part of the search for the perfect tool to fuel your growth. When evaluating other options, consider the freshness and source of the data, the ease of fitting the tool into your existing workflow, and the level of support for automation. The right partner should feel like a natural extension of your team, seamlessly propelling your outreach efforts forward.