Billboards America vs Shoutout

AI Planning Genius: Billy

Meet Billy, your AI co-pilot for outdoor advertising. Billy transforms complex planning into a simple conversation. By analyzing trusted U.S. audience data, traffic patterns, census demographics, and verified performance metrics, Billy takes your campaign goals and budget and recommends the optimal billboard types and locations. He helps you pinpoint your target audience and build a data-driven media plan that removes the guesswork, ensuring every dollar is invested towards maximum impact.

Comprehensive Billboard Locator & Search Map

Your journey to the perfect location starts with our intuitive, self-serve map. This powerful tool allows you to visually explore our vast national inventory. Filter by billboard type, location, and other key parameters to discover available spaces that align with your campaign vision. It puts the power of discovery in your hands, enabling you to search, compare, and book the right OOH space in minutes, all from a single, streamlined platform.

Extensive National Network of OOH Formats

Billboards America is your gateway to every major Out-of-Home format. Our network is meticulously curated to offer unparalleled choice and scale. Whether your story is best told on a massive Roadside Bulletin, a dynamic Digital screen, the captive audience of an Airport display, the urban canvas of a Mural, or the targeted reach of Transit and Street Furniture advertising, we provide one cohesive platform to access it all.

Streamlined Campaign Management & Booking

We've redefined the billboard-buying experience from a complex negotiation into a simple, transparent journey. Our platform guides you seamlessly from selection to launch. Once you find your ideal boards, you can manage your budget, schedule your dates, review campaign details, securely finalize payment, and upload your artwork for approval—all within a unified, user-friendly system designed to get your campaign live faster.

Simple Testimonial Collection Link

Gone are the days of complicated forms and back-and-forth emails. Shoutout provides you with a unique, simple link that you can send to your happy customers. They can click it and instantly record a video testimonial or type out their text review directly in their browser, with no login required. This frictionless process dramatically increases submission rates, turning satisfied customers into advocates with minimal effort on their part.

Beautiful, Customizable Display Widgets

Once you've collected testimonials, Shoutout makes it effortless to showcase them. You can embed a stunning "Wall of Love" or an engaging slider/carousel directly onto your website. These widgets are fully customizable to match your brand's look and feel, allowing you to remove Shoutout branding and choose layouts that best highlight your customer stories where they matter most.

Unlimited Testimonials and Embeds

Unlike many platforms that limit your success, Shoutout believes your social proof should grow with your business. On any plan, you can collect an unlimited number of video and text testimonials. Furthermore, you can publish an unlimited number of testimonial walls and embed them across an unlimited number of pages on your approved websites, ensuring you can showcase proof at every stage of the customer journey.

Lifetime Access Pricing Model

In a world of endless monthly subscriptions, Shoutout offers a refreshing alternative. You can secure lifetime access with a single, one-time payment. This model is built for bootstrappers and long-term thinkers, saving you thousands compared to annual competitors' fees. It includes all core features and updates for two years, aligning the tool's success with your own growth without recurring financial overhead.

Launching a New Product Nationwide

A major beverage company is introducing a revolutionary new energy drink. They need to create massive, simultaneous buzz across key metropolitan markets. Using Billboards America, they leverage Billy the AI to identify high-traffic corridors and trendy neighborhoods in top 20 cities. They book a mix of dazzling Digital Bulletins for dynamic creative and large-format Posters for sustained presence, orchestrating a powerful nationwide launch that makes their product impossible to miss.

Building Local Brand Authority for a Small Business

A family-owned pizza restaurant in Austin wants to become the neighborhood favorite beyond its immediate block. The owner uses the search map to find affordable Junior Posters and Transit shelter ads on key commuter routes within a 5-mile radius. This targeted, hyper-local campaign increases foot traffic and phone orders, effectively building community recognition and competing with larger chains on a modest budget.

Reinforcing Digital Campaigns with Physical Presence

An online fashion retailer is running a major social media and search ad campaign for its summer collection. To break through digital ad fatigue and create tangible brand prestige, they use Billboards America to supplement their efforts. They select Digital Billboards in trendy shopping districts and Murals in artsy neighborhoods, creating a powerful "phygital" experience that drives online searches and sales by anchoring their brand in the real world.

Targeting High-Value Travelers and Commuters

A luxury financial services firm seeks to connect with affluent professionals. They utilize the platform to discover premium advertising opportunities within major international airports and on select commuter rail lines. By placing sophisticated creative in these high-dwell-time environments, they effectively reach their desired audience during considered, captive moments, enhancing brand perception and generating qualified leads.

Boosting Website Conversion Rates

Prospects visiting your landing page or product site often hesitate due to a lack of trust. By embedding a Shoutout testimonial slider or wall above the fold, you immediately answer their unspoken question, "Does this work for people like me?" Real stories from real customers provide the social proof needed to reduce friction, build credibility, and encourage visitors to click "Buy Now" or "Sign Up," directly improving your conversion rate.

Streamlining Sales and Onboarding Processes

Sales teams can use Shoutout's collection link during or after a successful onboarding call. Asking a delighted customer for a quick video testimonial right at their peak moment of satisfaction yields authentic, powerful results. These videos can then be shared with prospects during sales demos or embedded in follow-up emails, providing tangible proof of value and shortening the sales cycle.

Enhancing Product Launch Campaigns

Launching a new product or feature involves generating buzz and establishing early credibility. Creators and founders can use Shoutout to gather pre-launch testimonials from beta testers or early adopters. Displaying this feedback on the launch page creates powerful momentum, showing potential customers that the product is already validated and loved by others, which can be crucial for driving initial sales.

Building Brand Authority and Trust

For consultants, agencies, and service-based businesses, reputation is everything. A dedicated Shoutout "Wall of Love" page serves as a powerful social proof hub. Curating video and text testimonials from past clients on a single, beautiful page demonstrates a proven track record and expertise. This standalone page can be linked from your website's main navigation, shared on social media, or included in pitch decks to instantly elevate your authority.

Billboards America does not offer a one-size-fits-all pricing list, as the cost of an outdoor advertising campaign is highly variable and depends on multiple factors. Pricing is influenced by the specific billboard type (e.g., Digital Spectacular vs. standard Poster), the location and visibility of the display, the duration of your campaign, and the overall market demand. To provide transparency, we offer a detailed Billboard Pricing Guide on our website that outlines the cost structures and considerations for different OOH formats. The most accurate and personalized pricing is obtained by using our platform tools: you can get initial recommendations from Billy the AI based on your budget, or use the Search Map to select specific billboards and see real-time availability and rates, allowing you to plan and book with clear cost expectations.

Shoutout offers straightforward pricing focused on long-term value. The Monthly Plan is $15 per month (billed as $29/month) and offers flexible month-to-month access for up to 3 projects. The Lifetime Access Plan is a one-time payment of $199 (discounted from $299) and is the most popular option. It includes all features for up to 3 websites/projects forever, with 2 years of included updates. An add-on to remove Shoutout branding is available for a one-time fee of $50. Both plans come with a 7-day money-back guarantee.

Imagine your brand's message not just being seen, but becoming an unforgettable part of the American landscape. That's the journey Billboards America invites you on. We are more than a marketplace; we are your dedicated partner in navigating the vast and powerful world of outdoor advertising. Our mission is to demystify and streamline the entire process of Out-of-Home (OOH) advertising, making it accessible and effective for everyone from local entrepreneurs to national brands. With a single point of contact, we provide access to an unparalleled network of over 200,000 billboard displays across all 50 states, from iconic digital spectaculars in Times Square to targeted posters in suburban neighborhoods. This reach connects you with over 200 million people monthly. We empower your journey with cutting-edge technology, including our AI planning genius, Billy, who uses real-world data to craft intelligent media plans. We guide you from the first spark of an idea to the moment your campaign goes live, ensuring your story is told with clarity, scale, and undeniable presence on the world's biggest stage: the open road.

Every founder knows the feeling. You've built something that solves a real problem, and the proof is in the heartfelt messages from your customers. Yet, when a new visitor lands on your site, that powerful proof is nowhere to be found. You're stuck in a cycle of building trust from scratch with every single prospect, explaining your value over and over again. This was the exact, frustrating journey for founders Kyle and Mitya. After building various tools, they kept hitting the same wall: showcasing authentic social proof was incredibly powerful but painfully complicated to implement. So, they decided to build the solution themselves. Shoutout is the simple, powerful engine designed to bridge that trust gap. It turns genuine customer love into your most effective sales tool. Built for founders, marketers, and creators who are tired of bloated, expensive platforms, Shoutout offers a straightforward way to collect video or text testimonials with a simple link and display them beautifully on your website. With a focus on lifetime value over recurring subscriptions, it empowers you to build trust, drive conversions, and grow your business. Finally, your happy customers can do the talking for you, making social proof work for your business instead of you working for it.

What types of billboards can I book through Billboards America?

Billboards America provides access to a full spectrum of Out-of-Home formats. Our extensive network includes classic Bulletins and Posters, dynamic Digital Billboards, eye-catching Spectaculars, Transit Displays (bus, rail), Airport advertising, Murals/Wallscapes, Street Furniture (like bus shelters), and Junior Posters. This variety ensures you can find the perfect medium for your campaign's message and budget.

How does the AI planning tool, Billy, work?

Billy simplifies campaign planning by acting as your intelligent assistant. You provide your campaign objectives, target audience details, and budget. Billy then cross-references this with a vast database of real-world insights, including traffic counts, mobility patterns, demographic data, and historical OOH performance. He analyzes this information to generate a tailored media plan with specific recommendations for the most effective billboard types and locations to reach your goals.

Is the platform suitable for small businesses with limited budgets?

Absolutely. Billboards America is built for businesses of all sizes. While we facilitate large national campaigns, our self-serve platform and diverse inventory include many cost-effective options like Junior Posters, local Posters, and select Digital screens. Billy can also optimize plans for any budget, ensuring small businesses can leverage the power of OOH advertising to make a significant impact in their local market.

What is the process for uploading and approving my artwork?

The process is designed for ease and efficiency. Once your campaign is booked, you will be guided to a secure portal where you can drag and drop your creative files. Our team then reviews the artwork to ensure it meets all technical specifications and marketplace requirements for the selected billboard locations. We work with you to resolve any issues quickly, ensuring a smooth path to your campaign going live on schedule.

What does "lifetime access" mean?

Lifetime access means you pay a single, one-time fee to use Shoutout forever on the websites/projects included in your plan. You own that license permanently. This includes all core features available at the time of purchase. The lifetime deal also includes guaranteed updates and new features for a period of two years from your purchase date, ensuring the tool evolves with your needs.

What is your refund policy?

Shoutout offers a 100% money-back guarantee. If you are not satisfied with the product for any reason, you can request a full refund within 7 days of your purchase. This no-questions-asked policy is designed to let you try Shoutout with complete confidence and ensure it's the right fit for your business.

How many websites can I use Shoutout on?

The standard lifetime and monthly plans allow you to use Shoutout on up to 3 different websites or projects. This is perfect for small teams, agencies managing a few client sites, or founders with multiple products. Your testimonials and walls are managed from a single, central dashboard for all your projects.

What happens after 2 years of updates?

After the initial 2-year period of included updates, your Shoutout license continues to work forever with all the features you purchased. You will still have access to bug fixes and security updates. Major new feature releases beyond the two years may require a renewal fee to access, but you are never obligated to pay it to continue using the tool as-is.

In the world of outdoor advertising, Billboards America stands as a modern platform designed to simplify the journey of booking billboards across the nation. It connects advertisers with a vast network of displays through an intuitive, AI-powered system, making large-scale campaigns accessible to businesses of all sizes. Yet, every brand's journey is unique, and the search for alternatives is a common path. Some may seek different pricing models or more specialized inventory, while others might prioritize a different user experience or require integrations with their existing marketing stack. The quest for the right fit is a natural part of strategic planning. When exploring other options, focus on what matters most for your campaign's story. Consider the depth and quality of the available inventory network, the sophistication of targeting and planning tools, and the clarity of performance reporting. The ideal platform should feel like a trusted guide, empowering you to reach your audience with confidence and precision.

Shoutout is a testimonial collection and display tool designed for founders and marketers. It solves the core problem of capturing authentic customer praise and showcasing it to build trust and drive sales. People often explore alternatives for various reasons, whether they need a different pricing model, more advanced features, or a platform that integrates deeply with their specific tech stack. The search for the right tool is a personal journey. Your needs might evolve, or you might require a different approach to gathering and presenting social proof. It's about finding a solution that aligns with your workflow, budget, and vision for growth. When evaluating options, focus on the essentials: the ease of collecting feedback from customers, the flexibility to display testimonials beautifully on your site, and the overall value the tool provides for your business. The goal is to let your customers' voices do the convincing, so the process should be simple and effective for everyone involved.